We’re not here to set records. We’re here to make the crash reel.
Asscertified stands for American Stunt Society—a loose collection of racers, wreckers, spectators, bad influences, and people who know a good story usually starts with somebody saying, “Watch this.”
At the center of it all is Jim York.
Jim York has made a habit of showing up anywhere things have wheels, engines, water, jumps, or an unnecessarily high chance of going wrong.
Pit bike racing. Van Prix. Demolition derby. Tough Trucks. Race boats. And whatever else the crew manages to turn into a competition.
Along the way, Jim has shared the action with Travis Pastrana and a rotating cast of characters who understand that sometimes finishing first is less important than giving everyone something worth replaying.
His philosophy is simple:
THE CRASH REEL IS THE POINT
Anybody can watch from the grandstands.
American Stunt Society is for the people who want to be a little closer to the action.
The ones standing in the pits. Racing something that probably shouldn’t be raced. Fixing it just enough to make another lap. Laughing when it goes wrong. And showing up the next weekend ready to do it again.
Winning is good.
A spectacular story is better.
MORE THAN MERCH
Asscertified gear started where the brand did: at the events.
Fans would meet Jim, watch the chaos unfold, and leave wearing the same hats and shades they saw around the pits.
That’s what the gear is still about.
It isn’t a costume. It’s a way of saying:
I know what this is. I was there. I’m part of it.
Whether you’re racing, wrenching, spectating, boating, road-tripping, or just making questionable decisions of your own, there’s room in the Society.
Put some ASS on your face. Wear it proudly.
You don’t need a race car.
You don’t need a boat.
You definitely don’t need Jim’s decision-making skills.
You just need an appreciation for loud engines, good people, bad ideas, and the kind of weekends that end up on somebody’s camera roll.
Welcome to the American Stunt Society.